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The Monthly Pulse – Recruiters (Feb. 2025)

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5 Trends Defining the Physician Recruiting Market in 2025
The Story
Healthcare recruiting is constantly evolving, and to attract and retain the best physicians, healthcare organizations need to be aware of evolving trends. In 2025, experts are predicting there will be an increased demand for specialized physicians, a growing emphasis on work-life balance, increased competition for rural placement, and an uptick in the use of telemedicine, AI, and data analytics in recruitment.
What You Should Know
As these trends take shape, consider the tools and strategies you can use in your own recruiting efforts to better attract and retain leading physicians. Some options might include offering compelling relocation packages, providing wellness programs and mental health resources, and highlighting telemedicine opportunities in job postings. Additionally, consider creating strong partnerships with academic institutions and identifying high-demand specialties as early as possible to focus your efforts accordingly.
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Why Speed Matters in Physician Recruitment: A Recruiter's Perspective
The Story
Job-seeking physicians often become frustrated by how long it takes to hear back from recruiters. In today’s fast-paced healthcare environment, failing to move ahead in a timely manner can come with high costs, from loss of top talent to operational disruptions. Fortunately, there are ways to accelerate physician recruitment.
What You Should Know
To keep hiring processes on track and moving ahead efficiently, be sure to optimize each step of recruitment. Identify and address bottlenecks, and use tools like automated scheduling to reduce back-and-forth communication. Engage candidates proactively by gathering references early — before the final interview, for example — and create strong, precise job descriptions to reduce time spent on interviewing unqualified prospects. Finally, cultivate a talent pipeline by building relationships with candidates prior to when openings arise, and leverage available resources that can help you address physician recruitment challenges.
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High labor expenses still challenging providers: report
The Story
While healthcare’s financial outlook improved in 2023 and 2024, the sector is still falling short in terms of meeting financial targets, which experts say is due largely to heightened labor costs. Medical groups’ median investment per employee recently surged past $300,000 for the first time. Hospitals are also seeing an increased average length of stay, indicating they’re treating sicker patients. Should these trends continue, healthcare systems will likely need to contain expenses.
What You Should Know
As expenses rise, experts advise healthcare organizations to consider rethinking employment models. For example, rewarding efficiency or using more advanced practice providers may help to control costs. In general, systems will need to align the costs of provider employment with the current healthcare landscape.
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